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Facebook Ads CPM Benchmarks
Industry Benchmarks
Facebook Ads CPM Benchmarks
Compare your Facebook advertising costs against industry benchmarks. Get real-time CPM, CPC, and CTR data by industry, country, and campaign type.
Updated monthly
25+ industries covered
Global market data
CPM Benchmarks Trend
Last 12 months
Current Average CPM
$12.45
+8.2% from last month
Best Performance
E-commerce
$8.90
Highest Cost
Finance
$24.80
Market Insight
Q4 shows seasonal increase in CPM across most industries
Detailed Benchmarks
| Industry | Country | CPM | CPC | CTR | CPA | Trend |
|---|
Understanding Facebook Ads Benchmarks
Learn how to interpret and use benchmark data to optimize your advertising campaigns.
CPM (Cost Per Mille)
The cost to show your ad to 1,000 people. Higher CPM industries typically have more valuable audiences.
Industry Range: $5-$30+
CPC (Cost Per Click)
The average cost each time someone clicks your ad. Varies by competition and audience quality.
Industry Range: $0.50-$5.00+
CTR (Click-Through Rate)
The percentage of people who click your ad after seeing it. Higher CTR indicates better ad relevance.
Industry Range: 0.8%-3.0%+
How to Use These Benchmarks
Campaign Planning
- • Set realistic budget expectations
- • Compare your performance to industry standards
- • Identify opportunities for improvement
Performance Analysis
- • Benchmark your campaigns against competitors
- • Spot trends and seasonal variations
- • Justify advertising spend to stakeholders
Ready to Beat Industry Benchmarks?
Use BlackScale.Media's advanced automation tools to optimize your campaigns and achieve better performance than industry averages.